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Welcome to the land of abandoned shopping carts. It’s no secret that abandoned shopping carts can be a real pain for eCommerce store owners. But don’t worry, there is a solution! Let’s take a closer look at abandoned cart tools in this article.

We’ll discuss how abandoned cart tools can help you recover lost sales. So grab a cup of coffee and let’s get started!

Before we get into the details, it's important to understand why customers abandon their carts.

Some of the most common reasons for shoppers to abandon their carts include:

• Shipping costs





• Creating an account





• Long and complex checkout process





• Lack of payment options





• Technical issues

An average of 69.8% of shoppers abandon their shopping carts. There is a huge opportunity to recoup lost sales.

So what is an abandoned cart tool?
Abandoned cart tools are software tools that allow you to reactivate customers who have left your website without making a purchase.

These tools are important because:

• They can significantly boost your conversion rates





• Abandoned carts can help you build a stronger relationship with customers
  They can provide valuable insight into customer behaviour

Recent statistics show that an abandoned cart recovery email has an open rate of 45%, a click-through rate of 21%, and a conversion rate of 10.7%. That’s an awful lot of sales waiting to be reclaimed!

What are the most important features of an effective abandoned cart tool?

• Timely and Personalised Email Reminders





• Integration With SMS Messages





• Eye-Caring Email Designs





• Incentives & Discounts Integration With Your ECommerce Platform (WooCommerce Abandoned Cart)





• Comprehensive Analytics & Reporting

We at BeCreative can help you create the best abandoned cart tool for your needs.

How long should I send my abandoned cart notifications?

The amount of time it takes for someone to abandon their cart can make a big difference in how effective your email notifications are. Studies show that sending your first email within 1 hour of the cart being abandoned has the highest impact on conversion rates.

Here is a template for a three email sequence.

• The first email should be sent 1 hour after the cart is abandoned.





• The second email should be sent 24 hours after the cart was abandoned.





• The third email should be sent 72 hours after the cart has been abandoned.

You can customize the timings to fit your audience and your business goals.

Remember to always test and monitor the performance of your abandoned cart emails to identify areas for improvement.

Choosing the Best Abandoned Cart Tool for Your Business

With so many abandoned cart tools out there, it can be hard to know which one is right for your business.

Here are some tips to help you make an informed decision:

• Take into account your budget





• Make sure the abandoned cart tool is compatible with your online store's eCommerce platform (such as WooCommerce)





• Check out the customisation options, such as email and SMS integration.





• Read reviews and customer testimonials.

If you have any questions, don't hesitate to reach out to our team at BeCreative. We are always happy to help you find the best abandoned cart for your online store. If you would like to set up an abandoned cart for your website, please get in touch.

So there you have it. Abandoned cart tools are essential for eCommerce success and can even work for service-oriented websites. By implementing the right strategies, you can boost conversion rates and improve your customer relations.

So don’t lose those abandoned carts – invest in a great abandoned cart tool today and see your sales skyrocket!

Social media has become an essential tool for driving traffic to your website and increasing brand awareness, so it’s important to make the most of the different platforms available.

In this guide, we’ve broken down everything you need to know to get the most out of social media platforms, increase your online visibility, and drive traffic to your website. Whether you’re looking to create engaging content, learn how to use social media algorithms, or just need some tips and tricks, we’ll help you stay ahead of the competition.

Identify your target market
In order to get the most out of your social platform, you must first identify your target market. This is an important first step to ensure that your marketing efforts are targeted and effective. Your target market is a group of people that you want to attract to your website. You need to know who they are, what they like, and what they are looking for online.

Once you have a good idea of your target market, you will be able to create content and ads that speak to their needs and wants. This will not only bring the right people to your website, but it will also increase your chances of turning them into customers.

Remember, in the social media world, understanding and speaking to your target audience is the best way to drive website traffic and grow your business.

Create a unique brand identity
We know that in today’s ever-evolving social media landscape, businesses need to create a distinct and unique brand identity in order to attract attention, differentiate themselves from their competition, and drive traffic to their website. With so many companies out there trying to get noticed, it’s important to create a unique brand identity that grabs the attention of your target audience.

Brand identity is all about showing what makes your business unique. Whether it’s your products, service offerings, or customer experience, you need to highlight your unique selling points to draw attention and drive traffic to your site.

Your social media platform should be designed to create a cohesive brand message and to engage your audience with creative content. With eye-catching images, engaging storytelling, and engaging interactive features, you’ll create a memorable brand experience that will drive visitors to your website.

Develop a solid marketing strategy
Creating a digital marketing plan can be a daunting task that requires a lot of research and planning. And social media is only one part of the equation when it comes to increasing website traffic through social media.

With millions of people on social media, it’s essential that you have a strong marketing strategy in place. Sharing high-quality, relevant content that keeps your audience engaged with your brand will help drive traffic to your site. Don’t rely solely on organic reach. Pay-per-click social media advertising, such as Facebook and Instagram ads, can help amplify your message and get your message out there. Developing a strong social media marketing strategy will help you reach your marketing goals and help your business grow and succeed.

Prioritize customer experience
Launching a digital marketing campaign can be a daunting task that requires a lot of research and planning. And social media is only one part of the equation. To drive traffic to your website with social media, you need to have a strong marketing strategy in place. With millions of people on social media, it’s important to have a well thought out strategy.

Customer experience is another area that you should always focus on when you’re using social media to drive website traffic. This is because it has a direct impact on your online success. For instance, you can captivate your audience and build your brand presence and customer loyalty when you provide an exceptional experience. By creating engaging content, responsive communication and personalised interactions, you can create positive customer experiences that will encourage visitors to explore your website further and ultimately make a purchase.

Satisfied customers are also more likely to share your positive experience on social media, which will increase your brand visibility and attract new customers.

Monitor performance and adjust strategies accordingly
Social performance monitoring provides businesses with valuable insights into the performance of their social media campaigns. It helps them understand what strategies are working well and what needs to be improved. Social performance monitoring helps businesses track key metrics like click-through rates, engagement levels (engagement), and conversions (conversions).

By adjusting strategies based on this information, businesses can: target the right audience optimise content allocate resources efficiently keep them up-to-date with changing trends and consumer.

Stay focused and consistent
One of the most critical factors to consider when thinking about how to leverage social media to drive traffic to your website is staying focused and persistent. When it comes to digital marketing, consistency is the key. You can't expect quick results from a social media campaign. While viral content is more popular than ever, it's unlikely that this kind of engagement will stick around forever. That's why persistence is so important.

As a social media agency that has years of experience, we know that building trust through consistency is the best way to build your brand. It's also the best way to keep your website traffic growing over time. But knowing how to do it can be tricky. That's why we're here to help.

If you're struggling to build your social presence and want to know how to get the most out of it, contact us today.

What is Website Maintenance?
Website maintenance is all the work that goes into making sure your website runs smoothly. It's all about making sure your website is always safe, up to date, and running as it should, so users can get the same experience on all your platforms and devices. It can include things like general upkeep, security, designing and updating code, consulting, and training.

Why Do We Need Website Maintenance?
Your website is like your car. It takes you where you want to go, when you want to go there. On the motorway, on the country roads or in the hustle and bustle of city centres. But what happens if you don’t give it any oil, water or petrol? You don’t even give it MOT’d or even the tyres a tune-up? It won’t take you very far, won’t keep you safe and won’t perform at its best. The same is true of today’s websites. They’re built with tools and features that are constantly changing and evolving. Businesses want and need constant content updates to keep their information fresh and relevant and to optimise relevant traffic and enquiries. To do this, your website needs to work properly and at all times.

What happens if we don’t have a solution for website maintenance?
It’s sickening how many times we’ve heard horror stories from businesses who have launched their websites but don’t bother to maintain them. Either their web agency doesn’t offer website maintenance or they’ve simply tried to save money and gone without. Over the years, we’ve taken countless calls from businesses who tell us something’s wrong with their site and ask us if we can help.

On one hand, it might be a simple problem, maybe they just need an update or renewal on their CMS plug-in. On the other hand, it might not be a simple problem at all. The site missed a critical security update and was hit by a cyber attack, which caused the site to break down and leave the business severely compromised with no back up and error recovery. This may sound like a horror story, but we can assure you that it was real and very scary for the companies who had to deal with it.

Whether you’re thinking about launching a new site, in the middle of building one, or you’ve already got one up and running, ask yourself this question: ‘What are your plans for keeping your site up to date and safe?’ If you haven’t already, consider setting up a dedicated site maintenance team. The stakes are simply too high not to.

Email marketing is a powerful marketing tool that can help you grow your business. It’s one of the best ways to reach a large number of potential customers and build relationships with them. Email marketing can help you drive engagement, convert, and grow your business. In this post, we’ll look at how you can use email marketing to grow your business.

Build a quality list
A good email list is the cornerstone of any effective email marketing campaign. Capture email addresses from a website, blog posts, social media accounts and offline events. Offer valuable benefits in exchange for email sign-ups. Offer exclusive content, discounts or freebies. Don’t forget to get permission and follow privacy guidelines to ensure compliance and build trust with your subscribers.

Segment your audience
Segmentation is the key to successful email marketing. You can segment your subscribers based on their demographics, interests, purchasing history, or level of engagement. By sending targeted, relevant content to each of these segments, you can create a one-of-a-kind experience that speaks directly to your audience. With segmentation, you can personalize your messages, promotions and recommendations to maximize conversion rates.

Craft engaging & relevant content
Your email content should be interesting, useful, and relevant to your subscribers. Providing education, industry news, product news, and special offers that match your subscribers’ interests. Personalize your email with the recipient’s name. Use captivating subject lines to grab the reader’s attention. Use a clear CTA (Call-To-Action) that prompts your reader to take action, whether that’s buying, downloading a product, signing up for a program, or taking part in an event.

Optimize for mobile devices
As more and more people are using their phones to open emails, it’s essential to make sure your emails are mobile-friendly. Make sure your email templates have easy-to-read fonts, clean images, and responsive layouts that work on any screen size. Mobile-friendly emails offer a smooth user experience that boosts open rates, clicks, and engagement.

Automate and personalize
Use automation to automate your email marketing. Automated workflows are built into your email marketing platform and can be set up automatically based on triggers. For example, if a subscriber joins your list or makes a purchase, you can automatically set up a workflow to send them a welcome email, an abandoned cart reminder, or a birthday greeting. Automation helps you build stronger customer relationships and increase conversions. It also saves you time and ensures you’re always in touch with your subscribers.

Monitor deliverability and compliance
Track deliverability rates and follow email marketing best practices to maintain a good sender reputation. Clean your email list regularly by unsubscribing inactive subscribers or unsubscribed recipients. Avoid spammy practices such as purchasing email lists or sending unwanted emails. Follow anti-spam legislation and include an unsubscribe link in emails to give recipients the option to unsubscribe.

A Recent research by Forbes shows that 71% of businesses already have a website. However, 39% of businesses have no website at all!

We often hear that companies have an Instagram or Facebook page because they see it as a "replacement" of a website. This is simply not true!

We love Instagram, Facebook, and we love all social media! You can achieve amazing results as a business using social media, but you need both! If you belong to the 39% of businesses that don't have a website, we encourage you to read this article and then get in touch with us!

Credibility
Without a doubt, a website gives credibility to a company and lets people know that the company is real and trustworthy. A website is transparent and easy to find, so the potential customer can check it out before making a purchase. A Social Media page simply doesn’t provide the same level of trust – or information.

Google Search Results
When someone is searching on Google, your website will have a higher chance of being found than your Social Media page, simply because of how your website interacts with Google or any other search engine. When someone finds your site, they click on your link, and they’re presented with a beautifully designed, engaging page. On the other hand, when they click on your Social Media account, they’re seeing your last post – and maybe some comments – which may not be the initial impression you want to make. In short, having a website that’s SEO-optimized will increase your chances of being found out there.

Company Image and Branding
Your website is where your brand is introduced, promoted and defined. With a well-designed website, you can connect with your potential customers and let them know exactly what they can expect from your business. The foundation of your company image and reputation begins with your website. It’s where you stand out from your competition in ways that a Social Media page can’t.

Control
This is a big one. You own your website. You have complete control over what it looks like, what it includes, and how it performs. The way social media works is constantly evolving. Facebook/Instagram decides who sees what, where your content appears, and what kind of information they share. If you don’t manage your Facebook page, you risk losing your audience overnight or not receiving the same level of user stats you’re receiving now. With a website, you own it. You can query to see who’s visiting your site, how long they’re visiting for, which pages they’re spending more time on and how they’ve found your site. All of this information can help you strategically allocate your marketing budget to get the best results for you.

Usage
You can integrate your social media with your website. If someone finds your website first or if they prefer your website, they will still be able to see you on Facebook and they will be able to see your photos, videos, and posts from your site. All businesses need a website and a social media presence. Make the most of your online presence and your target audience. Use both for the purpose for which they are intended.

Ready to get started?

If you’re looking to enhance your brand reputation, broaden your reach to a broader audience, and gain more control over your marketing budget, then contact us today. We’d be delighted to talk to you about how we can provide you with the website you need.