Welcome to the land of abandoned shopping carts. It’s no secret that abandoned shopping carts can be a real pain for eCommerce store owners. But don’t worry, there is a solution! Let’s take a closer look at abandoned cart tools in this article.
We’ll discuss how abandoned cart tools can help you recover lost sales. So grab a cup of coffee and let’s get started!
Before we get into the details, it’s important to understand why customers abandon their carts.
Some of the most common reasons for shoppers to abandon their carts include:
- Shipping costs
- Creating an account
- Long and complex checkout process
- Lack of payment options
- Technical issues
An average of 69.8% of shoppers abandon their shopping carts. There is a huge opportunity to recoup lost sales.
So what is an abandoned cart tool?
Abandoned cart tools are software tools that allow you to reactivate customers who have left your website without making a purchase.
These tools are important because:
- They can significantly boost your conversion rates
- Abandoned carts can help you build a stronger relationship with customers
They can provide valuable insight into customer behaviour
Recent statistics show that an abandoned cart recovery email has an open rate of 45%, a click-through rate of 21%, and a conversion rate of 10.7%. That’s an awful lot of sales waiting to be reclaimed!
What are the most important features of an effective abandoned cart tool?
- Timely and Personalised Email Reminders
- Integration With SMS Messages
- Eye-Caring Email Designs
- Incentives & Discounts Integration With Your ECommerce Platform (WooCommerce Abandoned Cart)
- Comprehensive Analytics & Reporting
We at BeCreative can help you create the best abandoned cart tool for your needs.
How long should I send my abandoned cart notifications?
The amount of time it takes for someone to abandon their cart can make a big difference in how effective your email notifications are. Studies show that sending your first email within 1 hour of the cart being abandoned has the highest impact on conversion rates.
Here is a template for a three email sequence.
- The first email should be sent 1 hour after the cart is abandoned.
- The second email should be sent 24 hours after the cart was abandoned.
- The third email should be sent 72 hours after the cart has been abandoned.
You can customize the timings to fit your audience and your business goals.
Remember to always test and monitor the performance of your abandoned cart emails to identify areas for improvement.
Choosing the Best Abandoned Cart Tool for Your Business
With so many abandoned cart tools out there, it can be hard to know which one is right for your business.
Here are some tips to help you make an informed decision:
- Take into account your budget
- Make sure the abandoned cart tool is compatible with your online store’s eCommerce platform (such as WooCommerce)
- Check out the customisation options, such as email and SMS integration.
- Read reviews and customer testimonials.
If you have any questions, don’t hesitate to reach out to our team at BeCreative. We are always happy to help you find the best abandoned cart for your online store. If you would like to set up an abandoned cart for your website, please get in touch.
So there you have it. Abandoned cart tools are essential for eCommerce success and can even work for service-oriented websites. By implementing the right strategies, you can boost conversion rates and improve your customer relations.
So don’t lose those abandoned carts – invest in a great abandoned cart tool today and see your sales skyrocket!